Tuesday 13 October 2015
Institutions Research #1 - Bauer
Bauer Media produces magazines such as 'Kerrang!', 'Mojo', 'Q' and 'Heat'. Bauer is one of the top media industries in the UK, creating not only magazines but radio shows, digital media and television channels. Bauer reaches a wide range of audiences every day, as their media types vary significantly in genre, some include lifestyle, nature and car magazines, apps and websites for a range of things and radio to match. To quote wikipedia, Bauer owns "more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world."
I do not think that Bauer Industries would be the right company to produce my magazine, as they already own Kerrang!, Mojo and Q, all of which cover a wide range of bases in the music industry. Mojo is a magazine that I will be analysing many times, as will Kerrang! due to the fact that the two magazines together create a vintage rock genre, and therefore Bauer as a company have the vintage rock genre of music already in publication. Bauer is such a large company that there would be no need for them to produce another magazine in a genre they already have a niché in, as it would not be feasible enough for them to make a profit.
Bauer Media Homepage
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