Sunday 25 October 2015
Institutions Research #3 - Time Inc.
Time Inc. is the second largest media company in the world after Disney. They have major divisions in areas such as publishing, internet production, television and telecommunications. They are based in New York and specialise in publishing, having a portfolio of over 90 magazines, including Time magazine, Sports Illustrated, People, Fortune and InStyle.
Time Inc. merged with Warner Communications in 1990 and created Time Warner, until 2014 when the company spun off and Time Inc. continued separately. In January 2007, Bonnier Magazine Group bought 18 magazines from Time Inc. to produce themselves, the price paid is thought to be around $267 Million.
On the Time Inc. website, they include links to all of their social media pages so that customers can follow them for instant reports and updates rather than waiting for a magazine or newspaper to come out. These include Facebook, Twitter and LinkedIn
The company is global as they have offices in different countries and their publications reach worldwide audiences.
How this research has influenced my ideas and creativity:
Time Inc. do not currently have any music magazines in their publications, so therefore, they could be a company to approach about taking on the magazine I am creating. However as the company have recently sold magazines to Bonnier Media, they could perhaps be the next company to research into and to see whether or not they have any music magazines of my genre.
EDIT: I have been back through and answered the questions below. They helped to expand my knowledge for the company and the audiences they reach.
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Could you add scene grabs to this? Are they regional? National? Global? What about social media links etc?
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