Target Audience Profile - Planning

Target Audience: Vintage Rock

• Age: Predominantly aimed at ages 15-18, however with the genre, there is the possibility of an older audience, so when writing my double page spread I will accommodate the language I use so it may appeal to a more mature audience.
• Gender: I would like my magazine to appeal to all genders, and I will try to achieve this by using colours that are not usually stereotyped to a gender, e.g. blues and pinks, unless necessary and for a specific effect.
• Sexuality: Again, I would like my magazine to appeal to all sexualities and I will try to achieve this by not having provocative poses or fashion choices on my magazine.
• Race & Ethnicity: Hopefully my magazine will appeal to all races and ethnicities, however, it is more likely to have a western/white audience than anything else due to the origin of the bands and the type of culture they appeal to.
• Class: Middle/Lower class, rock music is more likely to appeal to a lower class audience and has throughout history, however music barriers are breaking down and therefore there could be some audience in an upper class setting.
• Lifestyle: There could be a range of lifestyles for my magazine audience, however the most likely will be a working person or a student, therefore my magazine needs to be interesting and entertaining so that it could be used for relaxation. The type of more mature customer could be someone who liked the music of the bands/genre in their youth and went to concerts etc. and continues to this day to enjoy the music and would like to know more about the artist/band and the life they lived during the time the customer was a fan.
• Culture: The culture for my magazine will be more of a western world, and enjoying the style of music of the genre is essential. 
• Fan Bases: My magazine would appeal to the fan bases of bands like AC/DC, Led Zeppelin, Jimi Hendrix, Pink Floyd, Deff Leppard and Elvis Presley.
• Hobbies and Interests: The customers for my magazine could be interested in old style, vintage rock music, vintage films or even more modern ones that use that style of directing and production and music relating to the genre. They could also be into fashion and the style of clothing associated with this genre of music, such as leathers and ripped jeans and large boots. The audience could also be very into going to concerts and gigs of bands that are in this genre or style of music, therefore I would like to include reviews of concerts and albums, and dates for tours, reunion tours, singular concerts or album/single release dates.
• Fashion: The younger audience of my magazine especially may be very into fashion and the style of music associated with this genre, so including coupons or discount codes for stores or online shops that stock stereotypical rock style clothes could appeal to my audience. Stores such as Hot Topic, Pulp, Asylum Industries and Blue Banana would be the main, most known shops for this style of clothing by the audience.