Wednesday 21 October 2015

Institutions Research #2 - Guardian Media Group










Guardian Media Group owns newspapers like The Guardian and The Observer. The company co-owns Emap Performance Network Ltd. alongside Apax. As far as publications go, the company focuses more towards reporting the news and some tabloid stories over other genres of paper or digital publications.

This could possibly be a company worth approaching with the idea of them taking production of a music magazine, however there are many news headlines that indicate the industry for music magazines is decreasing, in an article published on the Guardian newspaper website that states the print sales in the first half of 2014 lost nearly 1 million pounds, and the Music Week website confirms that this is again true for 2015, specifically that rock magazine sales have been suffering considerably in the first half of the year.

As the magazine I am creating is a Vintage Rock magazine, this tells me that I would have to create a magazine with content different to any other on the market currently so that not only would it be appealing to a printing industry but also to a different style of market to ensure the sales would create enough profit for an industry to deem it feasible to take on and produce.

Guardian Media may be a company worth considering as they currently do not have any music magazines in their production, however they also mainly produce news and lifestyle magazines, and therefore may not be interested in the production of a music magazine.

Guardian Media Group Homepage

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